Seven-time Grand Slam champion Venus Williams and American personal care brand Dove are joining forces for the limited edition Dove Beauty Bar, developed in collaboration with Williams to help girls maintain their confidence and interest in sport.
The #KeepHerConfident bar is Dove Beauty Bar's first collaboration and is heavily influenced by the sport that made Williams a star: tennis. It has a tennis ball-inspired green hue and contains notes of passion fruit and lemon balm for a unique scent personally selected by the living tennis legend.
Venus Williams x Dove Beauty Bar.
Courtesy of Dove
Each Venus Williams x Dove Beauty Bar is engraved with the word “confident” along with the company’s signature dove symbol. The beauty bars also come in a limited edition container made from recycled materials.
Venus Williams for Venus Williams x Dove Beauty Bar.
Courtesy of Dove
“As someone who knows how important confidence is in sports, I am thrilled to partner with Dove. Together we can continue our mission of inspiring the next generation of young female athletes to play the sports they love,” said Williams.
“I loved developing the #KeepHerConfident Beauty Bar with Dove and incorporating my favorite scents. With the tennis ball colored bar, I was reminiscent of my favorite sport and sent a strong message to help our young female athletes look good, smell good, feel good and be confident.”
Venus Williams x Dove Beauty Bar.
Courtesy of Dove
As part of this collaboration, Dove will partner with the Black Girls Tennis Club to provide a one-on-one experience with Williams and middle school girls from the New York City area. Dove has also partnered with Bras for Girls to donate more than 1,000 bras to help elementary and middle school girls during a uniquely transformative time in their lives.
“We are thrilled to launch our first limited edition of the popular Dove Beauty Bar to help girls continue to play the sport they love,” said Mele Melero, Chief Growth Officer for Dove Personal Care North America. “Venus has been an incredible champion of the Body Confident Sport mission and we couldn't think of a better partner or role model for girls to co-create the #KeepHerConfident Beauty Bar with.”
The Venus Williams x Dove Beauty Bars are not available in-store. Shoppers can enter the draw for the limited edition Beauty Bars on Dove's official website from now until September 20th.
